Updated Jan 2024.
For smaller businesses and entrepreneurs, this can be a nagging question. At this very moment, you may be struggling to decide whether a new website is really worth it.
I’d like to quickly highlight the important reasons why having a professional website can actually be one of the most profitable resources for your business. Especially today in our demanding, ever-growing digital world that so heavily relies on digital marketing.
A Few Facts To Chew On
When I said that the digital world is growing, that was an understatement. The truth is that modern access to technology has created a TIDAL WAVE of internet users: the global number was 5.3 billion as of October 2023 (a figure that will only grow).
This is an important number to dwell on, especially when 81% of consumers research online before committing to a purchase (85% for B2B). Almost always, that research will start on a search engine and that search engine is predominantly Google.
This means that if you want your business to easily navigate the digital world we live in, your online presence must be strong, bright and unmissable.
That's Why I'm On Social Media
Without argument, social media plays a huge part in your online presence. But, there are some big concerns for businesses that rely SOLELY on social media to showcase their business.
It’s no surprise to you that social media trends always seem to demand the MOST attention from the public, to the point where it’s alarming how quickly people’s attentions jump:
The typical user actively uses or visits an average of 6.7 different social media platforms each month, and spends an average of close to 2½ hours using social media each day.
Depending on the types of customers you target, it can be a huge setback spending years building up a social media presence on one outlet, only to have a large portion of its audience move on to something else.
That's Not The Biggest Problem
The main concern is CONTROL! Everything about how your business page functions is held under the whim of social media tycoons. If they decide to change their platform, they do so without your input.
If that change has a negative effect on your business, they will certainly not cease and desist for the sake of your business.
If that change has a negative effect on your business, they will certainly not cease and desist for the sake of your business.
Newly arrived privacy laws (that will surely become stricter in 2024 and beyond) also mean that tracking abilities and marketing observations will be far less effective outside of social media’s own platforms.
If you continue to rely solely on platform-specific analytics for your digital marketing decisions, you’re now working with highly inaccurate information.
What's The Solution
Behind all the rising trends and go-to fads, the steadfast and hard working WEBSITE has endured.
And you’d be wrong in assuming it is the same thing that sprung up in the 1990’s. Today, a new website is actually a very sophisticated tool that allows you to grow your brand and business rapidly, in a way that is controlled by YOU.
A well established website has much deeper roots, which provide a stable, long-lasting internet presence. It is still very important that you use social media to BRANCH out to customers, but don’t tie the weight of your business on it.
When thinking about your marketing funnels, a website becomes the beating heart of it. It should be the digital storefront for your business that highlights the key elements of what you offer. Every person who hears about your brand should end up on your website.
The Benefits Of A Website
There are many benefits of having your own website. Here are the most important to consider:
YOUR VISITORS & EMAIL MARKETING
When interested customers visit your website there is a much higher chance that they will give you their contact information. If the website they see is well-built, engaging and highlights the solutions to their problems, this chance greatly increases.
This of course opens up one of the biggest, most profitable, marketing tools available – EMAILS!
During a 2020 survey carried out in the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at £35.41. If you aren’t making the most of this, then now is the time to reconsider.
All information that customers give to you through your website should be protected and respected at all times. It's not just a legal requirement, but a gesture of trust too.
CONTENT & SEO
The internet is a big place to get lost in, so it’s important to have a guiding light for anyone searching for what you offer. Having a regular blog that posts regularly and uses the right keywords is one of the biggest tools you can use to grow your website’s SEO and authority.
This is also an important part of your marketing funnels. A website that is planned and built properly allows you to manage and control every aspect of its content. Landing pages, case studies, pop-ups, keywords and meta data can all be controlled from one dashboard!
If you can put a good content strategy and persuasive copy between all the layers you use, you will see remarkable results.
BRAND & CREDIBILITY
A website increases your business’ credibility the moment it goes live and your brand is closely connected to this. Creating and developing a brand not only reinforces the relationship with your customers, it shows your dedication towards helping them.
The words you use, the colours, typography and images all make up elements of your BRAND. A website gives you complete freedom to utilise these elements in a way that social media pages cannot.
Another fact to consider is that 75% of users admit to making judgements on a company’s credibility based on their website’s design.
How Cadmus Copy Can Help
If you would like to grow your business online with a modern, hard working website then let Camus Copy help. I can provide you with everything you need to make your website completely and utterly YOURS. Give your brand and business what it deserves!
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