SEE WHAT WE DO BEST

A Selection of our work

RECENT PROJECTS

Client Profile

Scalable Digital Marketing For Small Businesses in Elgin, Moray

The Scottish AI Playbook is a landmark collaboration between The Data Lab and the Scottish Government, delivered through the Scottish AI Alliance under Minister Richard Lochhead MSP. This initiative turns Scotland’s AI Strategy into clear, concise guidance.

Overview

We developed the Practical AI Guidance sections for the Scottish AI Playbook, offering step-by-step implementation guides that SMEs can immediately benefit from. Our work involved simplifying new government strategy into practical advice that make responsible AI adoption accessible to all.

Services

Content Creation – We crafted comprehensive guidance across four key areas:

Responsible AI Procurement content outlining structured approaches to sourcing and deploying AI tools that support organisational goals and compliance requirements.

Training and Skills sections helping teams identify growth areas and access new learning pathways for building in-house AI capabilities.

People and Culture guidance on how leadership, communication and values shape successful AI adoption.

Governance and Regulation frameworks providing straightforward checklists and governance structures that organisations can personalise to their specific policies.

Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray

Anticipated Results

The Scottish AI Playbook has become Scotland’s definitive resource for responsible AI adoption, providing free access to government-backed guidance that supports the nation’s vision to become a global leader in trustworthy, ethical and inclusive AI.

Testimonial Background

“We worked with James on creating business support resources. He proved himself to be a wonderful collaborator! Very reliable and responsive, he’s a joy to work with and the final product was very well received by our audience. I would highly recommend working with James!”

Client Profile

Scalable Digital Marketing For Small Businesses in Elgin, Moray

Living with AI is a groundbreaking educational initiative by the Scottish AI Alliance, designed to make artificial intelligence accessible to everyone. This free course removes the jargon and complexity often surrounding AI discussions, creating genuinely inclusive learning for adult learners.

Overview

We crafted the website copy for Living with AI, transforming complex AI concepts into clear, welcoming content that invites exploration rather than intimidation. Our work focused on creating copy that would encourage learners from all backgrounds to engage confidently with AI education.

Services

Website Copywriting – We developed jargon-free copy that makes AI concepts genuinely understandable, ensuring the content welcomes rather than overwhelms visitors.
 
Course Introduction Copy – We crafted compelling introductory content that immediately addresses visitor concerns about AI complexity, positioning the course as accessible and practical rather than intimidating or overly technical.
 
Call-to-Action Optimisation – We crafted persuasive yet non-pressured enrolment copy that emphasises the course’s free access and inclusive approach, removing barriers to participation.
 
Accessibility Messaging – We created reassuring copy that explicitly addresses common AI fears and misconceptions, positioning the course as a safe space for exploration and learning regardless of technical background.
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray

Anticipated Results

Living with AI has already reached well over 1,000 learners, with participants praising the course as “very accessible” and noting how it “deepened knowledge of AI in practical ways without being overwhelming or instilling fear.”

Client Profile

Scalable Digital Marketing For Small Businesses in Elgin, Moray
Career Moves Group stands as a women-owned, boutique recruitment consultancy in London, earning B Corp certification with an impressive score of 90.4. 

Their award-winning team excels at matching top talent across HR, PR, communications, office support, marketing, broadcast and digital sectors.
 
Their ‘People First’ approach has also led to remarkable achievements, including partnerships with major tech companies and a 100% success rate in retained client assignments.

Overview of Services

We provide well researched B2B content to support their push into AI and Financial leadership. 
 
Each piece combines analysis with practical insights, exploring emerging trends. Our approach ensures that content supports CMG’s thought leadership position, while delivering actionable value to their executive audience.
 
We craft authoritative content that strengthens their position at the forefront of recruitment innovation.
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Testimonial Background

“Remarkable ability to deliver high-quality content…tailoring the writing style to match, ensuring a perfect fit for our brand. James was not only receptive to my ideas and modifications but also provided valuable suggestions to improve the content.”

If You're After The Best Results, Why Cut Corners

WORDS THAT CONNECT

Image of Cadmus Copy's Founder, James McCallough from Elgin, Moray

James is Cadmus Copy’s lead copywriter and content creator. With over 15 years of experience, he is hugely passionate about words and understands the power of effective communication and connection. His work consistently delivers measurable results, making him the perfect choice for businesses seeking to add to their brand’s impact.

Over the Last 12 Months

Words Created For Clients
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Website's Managed
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Publications
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A SELECTION OF OUR

WEBSITE BUILDS

Client Profile

Scalable Digital Marketing For Small Businesses in Elgin, Moray

Coir Consulting

Coir Consulting has over 25 years of collective experience in their field. They specialise in Cloud based services, while also offering consultancy work on AI optimisations (in premium hospitality), Finops, and digital growth.

Overview

It is an ongoing pleasure working with Coir Consulting. We developed a fully responsive website on WordPress that captured the experience and services offered by their team.

We added several features that ensure consistent, organic growth including an easily accessible News section. We also assisted with adding a AWS lead capture system, in collaboration with Capametrix.

Services

Responsive Web Design – We built a beautiful site that adds to the user experience. We added several features that will help with managing visitors, while also offering an easy to follow navigation system. 
 
Branding – Coir Consulting had an already established brand. Our job was to add some energy and movement to gain interest. We helped to refine the aesthetic and overall brand message.
 
Scalability and Content Management – All of our sites are built with scalability in mind, allowing for more updates and growth. Our role was to build a solid (but agile) foundation on which to grow Coir Consulting’s online presence.
Screenshot of Web Development by Cadmus Copy For Coir Consulting
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray

Anticipated Results

Coir consulting is an experienced team that offers helpful solutions on very modern issues facing growing businesses. This will be invaluable moving forward.

The site we have built captures their knowledge and offerings providing a perfect base on which to attract more clients.

Testimonial Background

“The website created for Coir Consulting exceeded my expectations and I still have people complimenting on its quality and design. Cadmus Copy has consistently gone above and beyond our needs with professionalism and commitment.”

Client Profile

Scalable Digital Marketing For Small Businesses in Elgin, Moray

Hughes Heating Ltd.

A professional Plumbing and Heating Specialist group in Ashford asked us to design a website that would give them the perfect platform to grow their online presence. 

Overview

It was great working with Hughes Heating Ltd. The main focus was to build a site that could be build upon over time. The site needed to look professional and reflect the quality of work provided by their team. Sticking to their branding, we created a fluid site that offers the perfect base for them to expand their online marketing.

We also added a functioning blog to assist with their local SEO and conversions. It is also a great space to show updates and their latest work.

Services

Responsive Web Design – We built a responsive, mobile-optimised website in order to provide an exceptional user experience across a variety of devices. 
 
Branding – While Hughes Heating had already established some of their branding, we enforced this with a strong brand voice and a sense of authority in the pages.
 
Scalability and Content Management – Designed with scalability in mind, allowing for easy updates and the addition of new content and business updates. With this in place, there is a great foundation in place for further development.
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray
Scalable Digital Marketing For Small Businesses in Elgin, Moray

Anticipated Results

Given their incredible work ethic and commitment to their clients, the website will add to their current growth and success. 

The website is also a great base for all online marketing activity, allowing for an established, trustworthy brand and plenty of interest.

Testimonial Background

“Very professional with an on-going great service… We’re in regular contact to check up on things and update the website if needed. Great service and will definitely recommend.”

Client Profile

Scalable Digital Marketing For Small Businesses in Elgin, Moray

A small business in Tring asked us to build a simple, but beautiful website that allows visitors to purchase their fully hand-made products.

Overview

After an initial discussion on how best to market the products that Hillbilly Angel offers, we suggested they have a clean purchasing option on the site from which we could then expand upon. The site is inviting, easy to navigate and reflects the warmth and quality of the brand.

Services

Responsive Web Design – We built a responsive, mobile-friendly website tailored to provide an exceptional user experience across a variety of popular devices. 
 
Branding – Created a unified brand identity, incorporating a reflective logo and a warm colour palette that resonates with HBS’s values. We also created a new logo for the brand.
 
Web Content Creation – We included the web copy in the build, offering an inviting and friendly tone. We also included a blog function for future marketing. 
 
Scalability and Content Management – Designed with scalability in mind, allowing for easy updates and the addition of new content, such as articles. This ensures that the site can grow with the brand.
Website Build by Cadmus Copy, based in Elgin, Moray
Latest Website Build by Cadmus Copy, based in Elgin, Moray
Testimonial Background

“Wow! I can’t believe it, it’s fantastic…Thank you so much. I’m still trying to take it all in!”

Anticipated Results

Hillbilly Angel plans to use the site as a main base, spring-boarding their social media marketing on Instagram. They also plan on using content marketing and SEO optimisation to compete against larger competition in their area.

WEBSITE MAINTENANCE

SAFE, SECURE, EFFECTIVE

Reliable Maintenance – Some of our clients only need their websites monitored and maintained. Ensuring maximum safety and peace of mind.
 
Security Measures – We implement and update security protocols to protect against threats and vulnerabilities.
 
Technical Support – Prompt resolution of any technical issues to ensure smooth website functionality.
 
Backup and Recovery – Regular backups of website data and quick recovery solutions in case of unexpected downtimes.
 
Software Updates – Keep all website software and plugins updated to the latest versions for improved functionality and security.
Testimonial Background

“Professional, knowledgable and very positive to work with”

ARE WE RIGHT FOR YOUR BRAND?

To make sure you’re completely happy with our work, we’ll write a piece of content for your business – completely free of charge.
 
We want you to be completely happy with your decision to partner with us.
 
Our job is to make you a trusted authority in what you do – a voice that stands out from the competition

STILL UNSURE?

We want you to be completely happy with your decision to partner with us.
 
We’ll write a piece of content for your business – completely free of charge.
 
Our job is to make you a trusted authority in what you do – a voice that stands out from the competition.